Ready to be Impressed

19 years business practice ; 120 years industry experience

Accessible Communication ; Approachable Conversation ; Affordable Consultation.

A Gold Standard Ethical Financial Services Company

Who we are

PFA ASIA stand for PRAJNA FINANCIAL ADVISORS ASIA. The word "PRAJNA" derived from a ancient Sanskrit word brings the meaning of Wise, Intellect and Good Knowing Advisors.

Boutique Financial Services company with customized solutions catered for Mass Affluent Market of Business Owners, Professionals, Executives through our proprietary W.I.S.E Financial and Business Management model.


PFA ASIA is a financial services company span across Asia with core focus in advisory, coaching and education (A.C.E) and be recognized by our customers, employees, partners as the Trendsetter Financial Services Brand Across Asia.


Help Asia communities of middle income and mass affluent to be financial or business smart by raising their financial literacy and replace their financial worries with financial certainty.


We strongly believe that financial wisdom is the key corner stone for a person to make a sound & informed decision in the pursuit of financial independence.

Best financial advisor, PFA ASIA financial coach

PFA ASIA W.I.S.E Wealth Matrix for financial planning

Customize your personal financial planning needs through modular framework.
You decide and choose what are relevant and important.
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PFA ASIA Consulting Services for SME businesses.

Get started with our mind-blowing consultancy services modular options.
Select what modules are critical to your business success.
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About PFA ASIA |

Meet the team

Get to know the people behind PFA Asia. Our talented and qualified financial advisors and strategists.
Marcus Lim

Marcus Lim, MBA, FCCA

Personal Finance Strategist

Marcus specializes in Management Accounting, Business Valuation, Financial and Credit Analysis.

Edmumd Tai, CFP, RFC, CMSRL


Edmumd specializes in SME Business Strategy Planning, Execution and Financial Coaching.

Yiniie Tan, CFP, IFP

Asset Preservation Specialist

Yiniie specializes in Asset Financial Planning for Professional Executives and Business Owners.

Kit Ng, Dip (Banking Studies)

Business Financing Specialist

Kit specializes In Business Financial Planning, Business Funding and Finance.

Annie Wong, CFP, CPT, CMSRL

Personal Finance Strategist

Annie specializes in SME Digital Transformation, Market Planning and Financial Coaching.

Sean Wong |

Sean Wong, BSc Finance

Personal Finance Strategist

Sean specializes In Personal Finance and Business KYC, Operational Risk Analysis.

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Trusted by over 2,000 local businesses and individual clients. Let's talk today!